Podcast in 2019
Podcasting is the best way for your brand to build trust with an audience.
In 2012, I started a podcast for tech founders. Soon after, it hit 1,000 downloads per month (it eventually grew to 10,000).
As the listener count increased, I noticed something else. When I asked new customers how they'd heard about me, about 75% would reply:
"Oh, I listen to your podcast."
I've seen the power of audio first-hand. Weekly, listeners open their minds to what the host has to say: advice, stories, and insight. Over time, listeners feel like they have a relationship with the host. There's trust there.
"Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They'll trust you more. They'll respect you more."
– Jason Fried & DHH, Basecamp
Podcasting is powerful, but it's hard.
I'm convinced that podcasting is one of the highest value channels a business can use to build an audience.
But podcasting is hard.
On average, 80% of podcast episodes never get to 1,100 monthly downloads. Only 5% make it past 8,000.There are 550,000 shows on Apple Podcasts vying for listeners. How can you get yours noticed? How can you produce something that is unique, compelling, and interesting?There are technical hurdles. What microphone should you use? How will you edit your show? Where will you host the RSS feed? How can you record remote guests?
Make 2019 the year you podcast
Investing in a podcast pays dividends over the long-term.
But you need to create the right show and promote it the right way.
That show I told you about at the beginning, Product People? It still gets 10,000 downloads per month, even though I'm no longer adding regular episodes. It's still working for me and my brand.
In 2019, Transistor is going to be working with quality brands, and helping them achieve success with podcasting.
Each intake will be limited. You can sign up here to be notified when I open up spots:
What you'll get
One year of podcast hosting. You'll get audio hosting, analytics, and more from Transistor.
Private onboarding. We'll meet with your team to go over your business goals, and how we could use podcasting to achieve them.
Personalized plan. We'll help create a custom plan for you and your brand. This will include your show's concept, format, and promotion.
Weekly workshops. Your team will get access to weekly live-training. You'll be able to ask questions, see demos, and get hands-on instruction.
Private chat group. If you get stuck, jump into Slack and ask your question! You'll typically get a response within the day.